How To Boost SEO Using Schema? Importance of SCHEMA in SEO Ranking

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In this article, we are going to discuss how to rank your website on top using schema. As you might know, that schema has not been an SEO ranking factor for ranking a particular page but still, its importance of it cannot be neglected.

In this era of digital marketing, search engine optimization has emerged as a new way for businesses to get more visitors and make more money. In 2022, search engine optimization is vital for any business that wishes to have a hard presence on the web. Search Engines are better than ever at pointing consumers toward websites that are optimized for their specific search needs. Whether it's for finding local businesses or providing answers to common questions, search engines offer a personalized experience that can be highly beneficial for your business.

Schema is code that you can use in order to add additional information about your business which will improve your SEO ranking in a search engine's results.

Schema markups are a great way to boost your SEO efforts. It's one of the best solutions to add more information about your business on the SERPs and target your audience in a smart way. How exactly does schema work? From a novice user's standpoint, you could use this tool to send more traffic to your website without worrying about other things like call-to-action or titles. It's all hidden within the rich snippets added.

Search engines have come a long way since Google was first created. Today, they produce results that even a few years ago would have seemed unimaginable. A good example of this is the idea that search results can appear in images in addition to web pages of text and graphics. The underlying technology here is called schema markup, which is certainly not new tech – it has been around for years. Read the full article for more information on how to boost SEO using schema.

Why Should You Care About SCHEMA?

Schema is an important element of a website. It is responsible for giving search engines a better understanding of what a page on your site is all about. It also helps to inform the searcher if they are looking at the right page.

The better you can use schema to explain your topic, the better your chances are to rank in Google and other search engines.

Schema has evolved. It's no longer just about your product pages. We're seeing unique use cases that diversify Schema's impact on SEO, and it's all happening at a time when search engines are relying more on schema than ever before.

Schema is here to stay, and marketers can take advantage of the benefits it provides when deployed correctly.

Every year Google changes its search algorithm around 500–600 times. While most of these changes are minor, every few months Google rolls out a “major” algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways.

The only way to stay on top of all these changes is to make sure that your website is compliant with the latest guidelines set forth by Google. This is where schema markup comes into play. was developed by the world’s top search engines (Google, Yahoo, and Bing) to help webmasters better structure their websites to ensure they gain maximum visibility in both search engines and social media sites.

Schema markup is readable by search engines, so they understand what information is contained in the content of your website.

Search Engine Results Pages (SERPs) show search results that are more relevant to a user's query.

Schema markup is the only way to get rich results for images, articles, lists, and more.

Think about how you read reviews when considering purchasing an item online. You can see the rating, author, and a few lines of review text directly in the SERP. You do not need to navigate away from Google or click on the result to read a review. This gives you an idea of whether it’s worth checking out the review on the website itself or not.

What is SCHEMA?

SCHEMA is an HTML structured data markup language that explains how search engines should read your web pages for the purpose of producing well-organized search result pages.

Simply put, SCHEMA is an evolving set of markup tools designed to help search engines better understand data on web pages. To be more specific, the SCHEMA is a code that you put on your website to help the search engines return more informative results for users.

SCHEMA is a type of micro-data that can be used to improve the SERP (search engine result page) performance of a website.

SCHEMA can also be referred to as "micro-data" or "rich snippets". It is a new way of annotating your content so that search engines can better understand the meaning of a particular webpage and rank it better in SERPs.

SCHEMA enables you to provide more information about your content for search engines, so they can provide the most relevant results for user queries. It includes information like your business name, address, contact number, opening hours, reviews, etc.

Why Use Schema?

In the eyes of Google and other search engines, Schema can be used as a ranking factor, but it’s also a great way to increase your CTR (click-through rate) by making your site stand out in search results. Schema enhances search results by producing rich snippets, which are those extra bits of information about the page that can appear in SERPs.

How Does Schema Work?

Google crawls your website and looks for Schema markup, which it then uses to enhance how your pages are displayed in SERPs. Google uses structured data to:

Enhance the display of search results with Rich Snippets. These include star ratings, prices, stock status, author name, breadcrumb navigation, and more.

Provide better voice search results with Rich Cards. These are designed for mobile devices with small screens or voice-activated speakers like Google Home or Amazon Echo. If you’re interested in learning more about voice search, check out our article about getting started with voice SEO.

How To Add SCHEMA To My Site?

Your website is more than just a URL with some text on it. It's a valuable asset that can help you grow your business, engage with customers and empower your team.

Structured data allows website owners to mark up their content in a way that makes it easier for search engines to understand the context of the page. In markup, we include the information you want Google to display to customers on your sites.

There are 3 main ways to add structured data:

Microdata - a set of tags or attributes you can add to your HTML, which we can recognize and interpret when we crawl your site;

RDFa (Resource Description Framework in attributes) - similar to microdata, RDFa is a way of inserting structured data into HTML pages;

JSON-LD (JavaScript Object Notation for Linked Data) - this format requires no changes to the existing HTML on your sites.

Influences on SEO Ranking

There are a lot of influential factors that determine the ranking of your website on Google and other search engines. Many of which are directly associated with SEO. Schema is one of them. Schema is an HTML tag that can be added to your site's code, giving search engines more context about your content! It's like a secret language between you and Google, where you tell the search engine exactly what your content means.

Schema works by allowing you to label different elements on your site so search engines will better understand what your content means. There are hundreds of different tags you can use depending on the type of content you have on your site. For example, if you're running a restaurant and want to highlight your menu online, there's a schema tag for that!

First of all, let’s get back a bit and learn more about schema. It is microdata formatted in JSON-LD language that adds more information to the existing HTML code of your page. This additional information makes it easier for Google to understand your page better and can result in better search listings. Also, by adding schema, you give your visitors a better experience as well. For example, on the Google search result page, you will see star ratings or price ranges for restaurants next to the name of the restaurant or opening hours if you use schema markup.

There is a wide variety of different types of schema:

Schema for Organization

Schema for Local Business

Schema for Reviews

Schema for Articles

You can find all types here:


At the end of the day, you want to get your website seen by potential customers. By implementing schema on your website, you'll be able to rank for a whole host of keywords and attract a lot more traffic to your website. As long as you maintain site speed and provide users with quality content, adding schema won't negatively affect your rankings.

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