How To Do An SEO Audit? Audit of Enterprises And Organization

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SEO audit is a process to test the workflow of an enterprise or organization for its success in search engines.  This process is conducted to find the areas where there may be an overload of intermediate steps, duplication of content, and lack of structure. Thus this project is useful in finding out the weaknesses of a particular web page and helps to change it.

SEO audits are the most important things that you need to undertake to grow your website. It is the process by which you will be able to know what needs to be changed, updated, and improved upon on your website. It is also the first step towards a complete SEO solution so it is every bit as important as other SEO tasks.

If you would be thinking about getting started in the SEO business, you need to do some research. In fact, before your start any kind of business, you have to do some research. The same goes for any kind of work that you would be doing online. And it is important that you do your research thoroughly if you want to get the best from the information you have gathered.

What is SEO Audit?

Before we jump into the definition of SEO audit, let’s first try to understand what SEO actually is.

SEO stands for Search Engine Optimization. It is a process of optimizing the website in order to get more traffic from search engines, such as Google, Bing, Yahoo, etc. SEO aims to improve the visibility of a website or a web page for search engines and users. This is done by improving the ranking of the site on search engine results pages (SERPs). The higher your site ranks on SERPs for relevant keywords, the easier it will be for people to find your website and hence this is good for business.

Now we know what SEO is, let’s get into the details of an SEO audit.

An SEO audit is a process in which we check all aspects of a website and make sure that it has no errors or issues which are preventing it from achieving higher rankings on SERPs. In short, an SEO audit helps you to analyze your current situation and find out how your site can work better with search engines.

An SEO audit is a process that helps you to find out the on-page and off-page issues that affect your website's search performance. A typical SEO audit includes a check of both technical and content-related issues and identifies modifications that need to be made to your website.

The main purpose of an SEO audit is to discover how well your website is optimized for search. It also helps you to identify any mistakes, broken links, missing tags, or duplicate content on your website and, most importantly, highlights the areas where you need to make improvements or changes.

The results of the audit will let you know what’s working well for your site and what needs improvement. As long as you make sure that the changes are implemented properly and consistently monitor your website’s performance, you’ll see positive results over time.

SEO Audit Methods

Conducting a technical audit of the website is the most important part of SEO. This is where you identify and eliminate factors that prevent search engines from correctly crawling and indexing your site. If a search engine cannot access, crawl or index your website, it will not rank well in search results.

SEO audits are an excellent way to diagnose and fix your site's search engine optimization problems.

Here's how to do a thorough SEO audit of your website:

  1. Check that your site is being indexed by search engines.
  2. Ensure your site has a responsive design and renders correctly on mobile browsers.
  3. Check that your site loads quickly on desktop and mobile.
  4. Fix duplicate content issues, such as duplicate title tags and meta descriptions.
  5. Perform keyword research to find the keywords you should target on each page of your site.
  6. Analyze your competitors' backlinks to get ideas for link-building opportunities for your own site.

There are various methods to audit a website. Here I would like to mention a few methods of SEO audit

  1. On-Page SEO Audit
  2. Off-Page SEO Audit
  3. Technical SEO Audit
  4. Audit of Competitors
  5. Mobile SEO Audit

On-page SEO audits help to improve the quality of the content, navigation, and internal links of a website. It also helps to determine what content should be added to the website to attract traffic from organic searches.

Off-page SEO audits serve to strengthen the reputation of the site in the eyes of search engines. An audit often includes working with citations, brand mentions, and backlinks.

Audit of competitors is an important element of SEO Strategies because by analyzing their strengths and weaknesses, you can get significant competitive advantages over them.

In Technical SEO Audit, We have to focus on the parts of a website that don't get crawled by search engines but are important for SEO.

  1. URLs: The URLs should be easily understandable and they should be easy to read by crawling bots.
  2. Speed: Fast web pages help in getting a better ranking in search engines. Websites with high speed also help in increasing the user's experience and engagement.
  3. Mobile friendly: More than half of the users use mobile devices to browse the internet and hence it is very important for the website to be mobile-friendly.

SEO Audit for mobile is the process of evaluating a website’s performance on mobile devices. Mobile SEO audits are necessary to make sure your users are having a good experience when they visit your site from their phones.

Mobile overtook desktop traffic in 2016 and is only growing. The change has been slow, but mobile-first is now an essential part of your SEO strategy. And while many marketers have addressed mobile traffic, they might not be aware of potential pitfalls on their websites that could hurt their efforts.

You can’t just optimize for Google’s algorithm. You also have to optimize for human users. That means you need to do a mobile SEO audit to make sure your website is easy for mobile visitors to use and understand.

How To Conduct An SEO Website Audit?

Search Engine Optimization (SEO) has become a mandatory part of every online business. In this competitive online world, you cannot expect to rank your website on the top pages of search engine result pages (SERPs) without an effective SEO strategy in place.

The most reliable and result-oriented SEO strategy is to conduct an SEO audit for the website. It means assessing the health and performance of your website from an SEO perspective. The ability to correctly diagnose issues with your website’s performance is the key to successful search engine marketing. It helps in identifying what’s wrong with your website and making it better than before.

Conducting an SEO website audit is a three-step process that should be performed periodically. It will help you identify any common errors and opportunities to improve your site’s visibility in search engines.

Step 1: Create a site crawl

There are many free tools available to create a site crawl. Some of the most popular ones are Screaming Frog, Xenu’s Link Sleuth, and Deep Crawl. Site crawls can be created for sites with as few as 5 pages or as many as hundreds of thousands of pages. Though these tools are powerful, there are some limitations that can cause your crawl to fail.

Crawl your website with Screaming Frog or Ahrefs (or another similar tool).

Step 2: Analyze the crawl data

Once you have completed your site crawl, you need to analyze the data to identify issues that need to be fixed. The most common issues are 404 errors, 500 errors, and duplicate content. These issues need to be addressed first because they prevent search engine spiders from crawling all of the pages on your site, which can negatively impact your search engine rankings.

Identify any potential problems (e.g., missing alt text, broken links, duplicate pages).

Backlink analysis

The final step is to check if there are any links pointing to your site that might be harmful. Some of these links can come from low-quality or spammy sources, so they can cause Google penalties. There are free tools available (such as Google Search Console) and paid ones (Ahrefs). Both are good options, with Ahrefs providing more detailed information.

Sort the data of Search Engine Traffic

Navigate to your analytics dashboard and sort your traffic by source categories: direct, referral, social, search engines, etc... Today’s focus will be on organic traffic (search engine traffic).

Sort the data based on pageviews

which pages are driving the most traffic? Keep in mind that some landing pages are more important than others. Some of them drive a lot of traffic but do not convert visitors into customers or subscribers.

Analyze the main keywords of each landing page

what are the terms people use to find them? If you use Google Analytics, this information can be found under “Behavior > Site Search > Search Terms”.

Perform a competitive analysis

How do the top websites rank for the same set of keywords? What are they doing differently than you? Gather the data and learn from your competitors.

Internal Audit of The Site

The purpose of an audit is to ensure that the website is meeting the objectives of the business. In order to do this, it is necessary to know what these goals are and how they can be measured. An audit process will involve a number of steps from understanding the objectives of the website, through measurement and analysis, to making recommendations for improvement.

These steps can be combined or omitted depending on the level and type of audit required. This article outlines some of the most important steps for conducting an internal audit of your own website.

To conduct an internal audit of the site, we need to analyze:

  • The structure of the site
  • The loading speed of website pages
  • The presence of broken links
  • Indexing in search engines
  • Internal linking
  • The availability of a sitemap file
  • The Availability of Robots.txt File
  • Image Alt Text and Size of Image
  • Proper H1 and H2 Tags
  • Errors in GSC (Google Search Console)
  • Maintaining Crawl Budget
  • Presence or absence of microdata (JSON-LD)
  • SCHEMA Markup
  • Characters in Meta Tags
  • SSL Certificate

Here we have a list of the most important things to check on your website:

  1. Check if all the links and buttons bring you to the right page
  2. Check if the product pages are loading fast and all images are displayed correctly
  3. Check if the contact form is working
  4. Check if the site is responsive - whether it looks good on all devices
  5. Check if there are any spelling mistakes or typos mistakes.

External Audit of The Site

External audits of your website may be conducted by your customers and prospects, partners, investors, or the media. In addition, search engines and directory services conduct external audits as part of their indexing operations.

External audits are generally concerned with aspects of your site within your control (e.g., content) rather than aspects that are not (e.g., server performance).

A website audit is a comprehensive review of your company’s website that uncovers any problems that may keep your site from meeting your business goals. A successful website audit should uncover technical issues, user experience issues, and SEO issues.

What To Do After a Website Audit?

You have a website audit report with you and you are clueless about what to do next.

The first thing you should do is to read the report completely. You will see many redundant points mentioned in the report, and there will also be some important points that need immediate attention.

Read the entire report, make a list of all the important points, and start working on them. You can ignore the repetitive points.

So you have just completed a website audit and your site is looking much better than it was before. You fixed all the errors, optimized as much as possible, and refreshed the content to be more engaging. What’s next?

Relax! No, don’t relax yet. YOU are not done. Your work is never done. There are always new things to fix, new trends to follow, and new ways to improve your website.

Google has been continuously changing, improving, and adding new features to the algorithm and Google search engine to provide better results to the people. To get top rankings in Google, you have to find out what are the factors that Google takes into consideration while ranking a website and then optimize your website accordingly.

Conclusion

An SEO audit of your web resources is vital to the success of a search marketing campaign. Your website structure and content need to be optimized for the search engines, and a thorough analysis will allow you to identify weaknesses in your web presence. Identifying problems early on and fixing them will save you time and money, but leaving them unattended can be detrimental to your business. Take the time now to do an SEO audit of all your web resources, and you'll reap the rewards later. And as always, if you have any questions, we're happy to help!

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