What is SEO Funnel? Different Stages of SEO Funnel

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SEO Funnel
Whether you're new to SEO or an SEO veteran and looking for a quick overview of SEO funnel, then this article is for you. If you have ever wondered what are the different stages of SEO funnel and if there's actually a great deal of difference between them or maybe they all blend together; this article will be very useful.

The SEO funnel is a visual representation of the different stages of SEO. Advanced SEO marketers often use this methodology to scale their campaigns. This can help in focusing on a specific stage and developing a process for it. According to HubSpot: "Using a funnel, you can track how many people start with your marketing campaign, how many go on to your website, and how many create an account or make a purchase."

SEO is a long process where there are many stages in the SEO Funnel. Each task you accomplish will affect the following stage, and you must always be thinking about how to scale SEO with SEO tasks and SEO strategies.

Companies are seeking ways to improve their conversion rates. If your website isn’t converting visitors into customers, you’re missing out on potential revenue and not achieving your business goals. To help you increase conversions, consider scaling different stages of your SEO funnel. This will help you discover how segments of motivated, targeted consumers interact with your website, analyze and improve each step of the customer journey and increase conversions. There are five stages in the SEO Funnel.

Awareness Stage:

What is SEO Funnel

The most important and essential step of any SEO campaign is establishing awareness. If your company is new to search engine marketing, this stage can be a bridge to build trust among the customers.

You have to create awareness of your brand on the top search engines in order to increase your visibility in front of the targeted audience (which falls under your market).

You will start with what is called "Google Analytics" which tracks all of your website traffic. You will then utilize social media marketing to find a way to establish a relationship with potential customers so that they don't lose interest in you once you launch your product.

After this, you should see a growth of interest from people who are likely to buy from you because they've seen your product advertised on other sites. These are easy steps to take if you're just starting out as an e-commerce entrepreneur, but if you want more sophisticated and advanced results, you need more tools. This is when things become more complex, beginning with what's called "Search Engine Optimization" or SEO and continuing with "Web Marketing".

Awareness typically happens with a blog post or an infographic that's published on your site. It can also happen with a Twitter post, Facebook update or even a video advertisement from your website. It could also be as simple as sharing it with your friends and followers.

Discovery Stage:

seo funnel

In the discovery stage, you're not yet on a customer's radar. You don't have any content that offers a solution to the problem they are trying to solve.

The problem you need to solve is getting yourself there in the first place.

The discovery stage is where the customer first becomes aware of your business or service. The discovery stage is the start of a customer's journey with your company.

The discovery stage is all about understanding your target audience. By this, we mean their needs, pain points, and goals that they are trying to achieve. The best way to do this is by interviewing them and finding out what they want. Interviewing your target audience may sound like a difficult thing to do, but here are some ways to get started:

You can start with the people who know your target audience the best — your current customers. You can ask them a few questions about their interests and goals, and find out how you helped them solve those problems.

You can also start cold-calling people who fit your ideal customer profile, or you can post a survey on social media asking these people questions about their business.

This stage is all about generating organic traffic through SEO tactics like:

Researching keywords your target audience uses when searching for information about your niche

Optimizing blog posts for those keywords so that your website shows up in search results (and the customers click on it)

Creating and publishing content (blog posts, videos, webinars, etc.)

The SEO funnel stages don't necessarily happen in order. A customer may be aware of your brand but not know much about your products or services. They might already have an established relationship with a competitor and simply want to explore their options.

Research Stage:

different type of SEO Funnel

The next stage of the SEO funnel is called the research stage. It's the creation of a list of keywords that an organization wants to rank for. How do you find them? You start with keyword research, which is discovering and compiling keywords that are related to your business. This involves analyzing competing sites, looking at industry trends, and reading blog posts about best practices.

This is where you will build links to your website. The research stage will teach you about the importance of linking and how it can differentiate your site from others. The goal of this stage is to develop a strategy for link acquisition, which will later be used in other stages of the SEO funnel.

Link Building:

"Search Engine Optimization" can be defined as the process of getting more traffic to your website by using different techniques. These techniques include creating content, creating backlinks, writing articles, and so on.

The main purpose of link building is to generate traffic or leads to your website through search engines like Google, Yahoo, or Bing. In fact, link building can also help you improve your website's visibility in search engines which are used by millions of people every day.

The main purpose of link building is to generate traffic or leads to your website through search engines like Google, Yahoo, or Bing. In fact, link building can also help you improve your website's visibility in search engines which are used by millions of people every day.

Rankings are typically determined by search engine algorithms, which use a variety of factors in their ranking formulas.

Once you have your website or blog ranked, the next step is to get people to click on it — a process known as "traffic acquisition." This can be done through blogs, social media, outbound links, and other channels.

Converting Stage:

Converting Stage of SEO Funnel

Once the prospect lands on your site, he/she is going to be looking for some value or they are going to leave and never come back. You need to make sure that you have a compelling offer on your website (freebies, discounts, etc.) so that the prospect can get hooked on your brand.

There are different ways to convert these prospects:

  • Get them on your mailing list
  • Selling them something directly.
  • Get them to download something from you for free.
  • Doing a demo with you or scheduling a call with you (for higher ticket items).

The conversion stage is when a visitor purchases your product or service. People tend to buy more than one item at a time, so you should have something else in mind to sell them when they make their first purchase. You can do this through upselling or cross-sell offers.

Upselling is selling additional products or services that are related to their initial interest. For example, if your business sells travel packages, you can offer extra insurance coverage for emergencies such as flight cancellations, injuries, and other mishaps that can happen during the trip.

Cross-selling is selling similar products or services related to what they bought. If someone purchased a travel package for Bali, you can cross-sell another package for Tokyo.

It’s important to remember that you still need to deliver on their expectations at this stage. If you promised them a free ebook, make sure they get it immediately. If they bought your product, prepare their order right away and ship it as soon as possible.

By doing so, you’ll create loyal customers who will buy from you again and recommend your brand to others.

Turning Customers Into Promoters

Customer Marketing

Many businesses have focused their digital marketing efforts on generating as many leads as possible. However, what good is a lead if it doesn’t have the potential to become a customer, and more importantly, a promoter?

The main goal for any business should be to turn consumers into promoters. This means creating the best experience for your customers so that they are compelled to share your brand with their friends and family. This is where the SEO funnel comes in.

People are naturally inclined to ask their friends and family for advice when it comes to making a purchase. It’s no different with your customers.

The social proof of a brand’s popularity is a powerful motivator for people to choose one business over another.

In fact, 71% of consumers say they are more likely to make a purchase based on social media referrals.

Here are some best practices you can use to help turn your customers into promoters:

  • Create valuable content that drives results
  • Make it easy for people to share your content
  • Share content from your customers and influencers in your niche
  • Connect with other businesses and influencers in your industry
  • Boost the visibility of customer testimonials

Increasing your customer retention rate by just 5% can increase your profitability by 25% to 95%. This is because it’s cheaper to retain a current customer than acquire a new one, and loyal customers are more profitable than first-time buyers.

Through the effective use of feedback and ratings, you can encourage loyalty in your customers and improve your bottom line. Here’s how:

Acquire Feedback

Acquiring feedback from your customers is key to improving their experience with your brand. Feedback can be collected from a number of sources – from in-store receipts to online surveys – and can help you understand how your customers feel about their recent experience with your business.

Analyze Feedback for Insights

Once you have the feedback, it’s time to turn the data into actionable insights that you can use to improve your business. Rather than sorting through individual responses or reading through them one by one, you should use an aggregator platform that will generate reports based on the overall sentiment of the feedback. This will help you see trends in how customers feel and prioritize issues that need to be addressed.

Use Feedback To Improve Your Business

Feedback is an important part of improving your business. It's an opportunity to make your customers happy and to improve your business's quality. When you respond to feedback, you show your customers that their opinions are important and that their input can make a difference.

It helps you understand what makes your customers happy and what makes them unhappy. The insights gained through feedback can help you improve your products and service, as well as the overall experience you provide for your customers.


Attracting online traffic is a necessity for any business, and search engine optimization is one of the best ways to do it. It's a highly valuable skill for anybody who hopes to have an online marketing career in the near future and it's also a strategy that is easy to master. With just a little bit of knowledge and practice, anyone can become successful at SEO.

The 5 stages of the SEO funnel have been a great help to many digital marketing agencies, especially those whose clients are new on the Internet. They have made it easier for companies to attract potential customers and promote their services online. The second stage makes it possible for website owners to understand how things work so they can also build their own SEO funnel.

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